蓝契斯特法则 电子书下载
蓝契斯特法则 电子书下载
――项有建
蓝契斯特竞争理论主要由三大法则构成：
1、蓝契斯特第一法则（单兵法则）
2、蓝契斯特第二法则（集中战斗法则）
3、库普曼修正法则
以市场占有率为量纲，对敌我双方的力量对比进行量化，客观地得出强弱地位的结论，对于弱者，采用差异化战略，对于强者，适用于同化战略。
3：1的市场占有率为不可战胜之数，当弱者的市场占有率少于第一位的1/3时，则以避战为主。
库普曼修正法则对力量对比的评估的方法进行补充，蓝契斯特法则只是静态地分析结果，库普曼修正法则则动态地分析了产生结果的原因。
差异化种理论：处于弱势的竞争者应该采取与强者相差异的方式进行自保，是弱者战略，差异化本身，提供的只是一种方向，是最好的方法，只能做到让弱者生存的可能性达到最大，但本身并不能保证弱者的生存，通过差异化生存下来的弱者虽然不少，但是，就算是采用了差异化仍然死去的弱者则是万倍之多。
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